The healthy food movement just got a CE-Yo.
Gary Hirshberg, the head of Stonyfield Farm, announced that he was turning the operation of the Londonderry, New Hampshire- based organic yogurt company over to Walt Freese, who has held executive positions at Ben & Jerry’s in Burlington, Vermont, and Celestial Seasonings in Boulder, Colorado.
Hirshberg (who called himself CE-Yo at Stonyfield) is staying with the company as chairman, but will give up day-to-day operations to focus on the Just Label It Campaign, a year-old effort to convince the government to require foods containing genetically modified (GMO) ingredients to be labeled.
According to Hirshberg, 93 percent of Americans feel they have the right to know if food they buy is bioengineered. Given a choice, shoppers avoid GMO products—which is exactly why the chemical industry has fought labeling.
GMO labeling is required in 50 countries, including the European Union, Japan, Australia, and even Russia and China. “That American consumers don’t have rights granted to Chinese citizens is getting to the point of absurdity,” said Hirshberg.
Read the rest at Take Part