Introducing “Tomatoland,” My Soon to be Released Book about What Industrial Agriculture Has Done to Our Most Alluring Fruit


To be Published in June

Click here to place an advance order with Amazon

Click here to place an advance order with Barnes & Noble

Click here to place an advance order with Borders

Click here to place an advance order with Indiebound

Click here to place an advance order with Powell’s


What the Publisher Says

Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award–winning article, “The Price of Tomatoes,” investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with  more than 100 different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but produces fruits with a fraction of the calcium, Vitamin A, and Vitamin C, and fourteen tiimes as much sodium as the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?

Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation’s top restaurants.

Throughout Tomatoland, Estabrook presents a Who’s Who cast of characters in the tomato industry: The avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the United States attorney who has doggedly prosecuted human traffickers for the past decade; the Guatemalan peasant who came north to earn money for his parents’ medical bills and found himself enslaved for two years.

Tomatoland reads like a suspenseful whodunit and an exposé of today’s agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.


Some (Much Appreciated) Advance Praise


“With great skill and compassion, Estabrook explores the science, ingenuity and human misery behind the modern American tomato.  Once again, the true cost is too high to pay.”

— Eric Schlosser, author of Fast Food Nation


“In my ten years as editor of Gourmet Magazine, the article I am proudest to have published was Barry Estabrook’s “The Price of Tomatoes.”  Now he’s expanded that into this astonishingly moving and important book.  If you have ever eaten a tomato – or ever plan to – you must read Tomatoland.  It will change the way you think about America’s most popular ‘vegetable.’  More importantly, it will give you new insight into the way America farms.” 

–Ruth Reichl, author of Garlic and Saphires



“If you worry, as I do, about the sad and sorry state of the tomato today and want to know what a tomato used to be like and what it could hopefully become again, read Barry Estabrook’s Tomatoland. A fascinating history of the peregrination of the tomato throughout the centuries.” 

–Jacques Pepin, author of Essential Pepin


 “Yikes. Industrial beef and industrial chicken we know about. But it turns out the tomato is just as gross. Read it before your next B.L.T. 

–Bill McKibben, author of The End of Nature and Eaarth: Making a Life on a Tough New Planet


In fast-moving, tautly narrated scenes, Barry Estabrook tells the startling story of labor conditions that should not exist in this country or this century, and makes sure you won’t look at a supermarket or fast-food tomato the same way again. But he also gives hope for a better future–and a better tomato. Anyone who cares about social justice should read Tomatoland. Also anyone who cares about finding a good tomato you can feel good about eating.

–Corby Kummer, senior editor The Atlantic and author of The Pleasures of Slow Food


Tomatoland will be released this June.

Click here to place an advance order with Amazon

Click here to place an advance order with Barnes & Noble

Click here to place an advance order with Borders

Click here to place an advance order with Indiebound

Click here to place an advance order with Powell’s


Want a taste? Click here to read the James Beard Award winning “Gourmet” article that inspired the book.

Thank you!

BarryAtlantic andThe Pleasures of Slow Food

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  1. I look forward to the release; well, under the circumstances I guess it’s with trepidation. I know we don’t buy tomatoes in the winter ’cause they have no taste. We just dream about our homegrown……

  2. Quinn says:

    Thank you for pursuing this. What you’ve written so far has been helpful to me in convincing others what a terrible injustice industrial foods are, and in keeping my own resolve.

    We are a sad species though that has to constantly fight to expose how poorly we treat everything and everyone.

  3. Rick says:

    When I was a boy, raising tomatoes was an essential industry in the Northern Neck of Virginia. I could still find the remains of at least two canneries, buried in the woods and quietly deteriorating. And I remember the heady taste and smell of field-ripe tomatoes.

    I don’t know what pesticides were used; I don’t know how many fresh tomatoes were sent to Baltimore and DC .. I was not interested in either at the age of 10. I will say that the labor situation was similar, though not imported…

    A small point that pales in comparison with the major points Barry raises: like so many things, supermarkets use tomatoes as yet another way to sell water at produce prices. No wonder there’s no flavor!

    I don’t grow my own. When friends give me theirs I’m amazed at the firmness of the fruit .. and how a thick slice or two on a sandwich doesn’t soak the bread…

  4. Nathan says:

    Please consider stocking your book via an independent bookstore. I’d be far more inclined to “advance order” it if I didn’t have to send my money to the book industry equivalent of WalMart. Thanks.

  5. Barry says:

    Hi, Nathan. Thanks. Please note that on the actual Tomatoland page I have links up to Indiebound (which represents independent stores) and Powell’s. When this post was written, Indiebound hadn’t put up a listing yet. I forgot to go back and update this page. I shall do it soon. Meanwhile the linnks are active on the Tomatoland page. Thanks again.

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