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Praise for Tomatoland

“Smart and important book.”
—Sam Sifton, The New York Times

“The pleasures of Tomatoland are real. They’re strong but subtle and sustained. Mr. Estabrook’s prose contains a mix of sweetness and acid, like a perfect homegrown tomato itself.”
—Dwight Garner, The New York Times

“If you care about social justice—or eat tomatoes—read this account of the past, present, and future of a ubiquitous fruit.”
—Corby Kummer,

Tomatoland (is) in the tradition of the best muckraking journalism, from Upton Sinclair’s The Jungle to Eric Schlosser’s Fast Food Nation.”
— Jane Black, The Washington Post

“Masterful.”—Mark Bittman, New York Times

“Eye-opening exposé . . . thought-provoking.”
Publishers Weekly

“Estabrook adds some new dimensions to the outrageous . . . Story of an industry that touches nearly every one of us living in fast-food nation.”
—David Von Drehle, Time magazine blog “Swampland”

Tomatoland makes you second-guess your food choices. That Florida red tomato you’re eating? Yeah, it’s probably gassed to make it that red color, and it also may have been picked by slaves. Not so tasty, eh?” —Carey Polis, The Huffington Post

“Read award-winning journalist Barry Estabrook’s Tomatoland, and you won’t look at a tomato in the same way again . . . Estabrook presents a cogent case for reform, challenging everyone to stand up for what is good not only for the taste buds and the wallet, but also for the soul.”

“This is the sort of book you want—need—to finish in one or two servings as it will forever changes the way you look at the $6 burger.”
LA Weekly

Tomatoland has a moral force that I won’t soon forget. Estabrook makes it clear that the choice we make between a plastic-tasting supermarket tomato and fragrant organic farmer’s market tomato . . . says everything about our humanity, and our conception of America as a nation.”
—Michele Owens, Kirkus Book Reviews

“In the tradition of Michael Pollan and Eric Schlosser, Estabrook gives us the darker side of the fruit we so love. Readers who may not have been turned off the winter version of our collectively favorite fruit will certainly find reason here to pause before making a selection at the supermarket. Choose well, Estabrook reminds us.”
ForeWord Reviews

“Our favorite fruit may not be quite as innocuous and delicious as it appears.”—

“Vital information that every conscientious eater—and parents of eaters—ought to know.”

“A must read for everyone who eats. I don’t care if you are in the commodity cattle business or feed your own family with a small garden. I don’t care if you are a policy maker, extension
professional, molecular biologist, industrial mogul, minister, teacher, or what have you. Tomatoland illustrates how fundamentally bankrupt our current commodity-based, industrial food systems have become and offers a glimmer of hope for a food future that’s healthful for all involved. Read it and try not to weep.”
Grit Magazine

“Put Tomatoland on your reading menu. It will surprise and perhaps enrage you, but its final flavor is hopeful.”
St. Petersburg Times

“The buzz about Tomatoland, a scathing indictment of South Florida’s tomato industry, keeps growing.”—The Oregonian

“You can really stop at any point during the narrative and decide that you’ve bought your last supermarket tomato, but Estabrook is just warming up . . . a brisk read, engrossing as it is enraging.”

“Corruption, deception, slavery, chemical and biological warfare, courtroom dramas, undercover sting operations and murder: Tomatoland is not your typical book on fruit.”


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